(New York, NY, September 2, 2014) / PR Newswire / — ugg australia is excited to launch its first-ever global brand marketing campaign titled “THIS IS ugg .” for the fall 2014 season. The campaign explores the theme that life’s biggest moments are actually the small ones – a place where the brand lives in consumers' lives. Whether personal or intimate, reflective or celebratory, it's often the smaller moments where life's most important interactions and connections occur. As a part of the initiative, UGG for Men will launch a series of three spots throughout the season featuring brand ambassador Tom Brady, with the first spot “Time Out,” launching on September 2, 2014. “For the new UGG for Men campaign, we started with this premise: small moments can carry as much weight as the big moments,” said Nancy Mamann, Vice President of Marketing for ugg baratas. “We conceptualized the spots to capture authentic moments that relate to men across the world. For Tom Brady in particular, we explored his life off the field, along with more personal settings, to show some of the moments that he considers meaningful.”
Directed by Grammy-award nominated director Brendan Malloy, the “Time Out” spot focuses on a special moment between Tom and his father as they enjoy their favorite pastime. Throughout the spot, Brady wears the Botas UGG baratas madrid for Men “Leighton” boots as his voiceover echoes: “Truth is, you only get so many time outs. That's why I don't like to back pocket them, especially off the field. No matter how many I need, or how complicated things seem, it's not like you can carry them to the next game, or the next day. They just don't work that way. You can't recreate them, or bargain for more, you just have to actually take the time out to enjoy them.”
In regards to the new spot, Brady remarked, “I think this campaign has been my favorite one because there have been so many elements that are really coming into what has shaped my life.”
UGG for Men - Time Out - Tom Brady Spot: Directed by Grammy nominated director Brendan Malloy, the “Time Out” spot focuses on a special moment between Tom and his father as they enjoy their favorite pastime. Throughout the spot, Brady wears the Comprar Uggs España Baratas for Men “Leighton” boots.The UGG for Men “Time Out” spot will be followed by another spot called “Pre-Game” featuring Tom Brady's mother for the UGG for Men “Ascot Tweed” slippers in October and another called “Down Time” for the “Munroe” boots in December.
UGG Australia has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship and delivering new and innovative styles well beyond the original sheepskin boots and slippers. UGG Australia is recognized as a premium lifestyle brand that offers footwear, apparel, outerwear, accessories and handbags and has grown to over $1 billion in sales. UGG Australia concept stores offer the ultimate brand experience with over 70 stores worldwide including New York, Chicago, San Francisco, Los Angeles, Miami, London, Tokyo, Shanghai, Beijing and Moscow. ugg baratas operates on several social media platforms including Twitter, Vine, Pinterest, in addition to a branded blog entitled Plush Hour. In 2012 the brand exceeded two million fans on Facebook. Every genuine UGG product is linked together by the unforgettable sheepskin experience, and a feeling that is truly like nothing else.